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AUTO 410 - Digital Marketing for the Automotive Industry

Unit(s): 3.0

Prerequisite: Enrollment requires as AS degree in Automotive Technology or similar field, and special approval from the Program Advisor
Advisory: PHY 120, ENGL 201 or ENGL 201H, MATH 130 or Math 130H, MRKT 170

This course provides automotive technology students with a detailed, practical application of various internet and social media marketing strategies, including category-based guidelines impacting the operations of the automotive wholesale and retail business. The course is a practical study of the policies and practices of digital marketing, and the necessary tools, templates, and checklists needed to develop a strategic and successful marketing campaign. Topics include in-sourcing and out-sourcing, responsive and adaptive website technologies, developing content, and policies and processes. Emphasis is placed on the use of online and traditional media to increase customer satisfaction, including the preparation of business management and marketing reports. Current automotive industry practices and relevant case studies are discussed and demonstrated throughout the course. The overall goal of this course is to have students apply and demonstrate knowledge and skills that will enable them to advance their employment in the vehicle sales and service fixed operations management spectrum.

About RHC

Rio Hondo College, serving the communities of El Monte, Pico Rivera, Santa Fe Springs, South El Monte, and Whittier for over 50 years.

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Rio Hondo College
3600 Workman Mill Road
Whittier, CA 90601

Phone: (562) 692-0921
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