GDSN 165 - Branding and Identity Design

Prerequisite: GDSN 164
Advisory:NART 285
Transfers to: CSU

This course is an exploration of branding and identity design, a sub-discipline of graphic design. Topics include the research and development of trademarks and logos for clients, the principles and elements of design, typography, color, shape stroke, illustration techniques, and page layout design, as well as intermediate and advanced critical concepts and professional practices employed by graphic designers. This course includes portfolio building with an emphasis on professional standards. This course is for students interested in a degree or certificate in graphic design as well as those interested in 2-dimensional (2D) design and layout applications employed as tools by graphic designers.