MGMT 141 - International Marketing

Advisory:It is advised that students be able to engage in written composition at a college level and read college level-texts.
Transfers to: CSU

This course is designed to provide students with an in-depth study of international marketing. International market opportunities and the determination of marketing objectives are also explored. Students evaluate the marketing research data and analyze selected approaches that affect the marketing mix for specific markets to coordinate strategies in global world markets. This course is designed for the marketing-oriented students and those interested in furthering their knowledge and understanding of international business.