Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement
Transfers to: CSU
This course is designed to provide students with an in-depth study of international marketing. International market opportunities and the determination of marketing objectives are also explored. Students evaluate the marketing research data and analyze selected approaches that affect the marketing mix for specific markets to coordinate strategies in global world markets. This course is designed for the marketing-oriented students and those interested in furthering their knowledge and understanding of international business.
Rio Hondo College, serving the communities of El Monte, Pico Rivera, Santa Fe Springs, South El Monte, and Whittier for over 50 years.
Rio Hondo College
3600 Workman Mill Road
Whittier, CA 90601
Phone: (562) 692-0921