MRKT 170 - Principles of Marketing

Advisory:MGMT 101
Transfers to: CSU

This course is designed for students interested in a career in marketing or an entry-level marketing position with a retail, industrial, service, or consumer product company. Discussion of marketing concepts, strategies, and techniques take place in an environment that reflects new technologies and international competitiveness. Topics include marketing concepts, functions, operations, and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation; and regulations and trends.