MRKT 173 - Principles of Selling

Advisory:It is advised that students be able to engage in written composition at a college level and read college level-texts.
Transfers to: CSU

This course is designed for students interested in a sales position, or students currently in the sales field who need further training or want to transition to a management or marketing manager position. The course focuses on relationship selling and developing productive selling environments as well as prospecting techniques, approach strategies, presentation and demonstration skills, overcoming selling objections, and closing techniques.