MRKT 173 - Principles of Selling

Advisory:It is advised that students be able to engage in written composition at a college level and read college level-texts.
Transfers to: CSU

This course is designed for the student interested in a sales position or those currently in the sales field needing further training or hoping to transition to a management or marketing manager position. The course will focus on relationship selling and developing productive selling environments. In addition, prospecting techniques, approach strategies, presentation and demonstration skills, overcoming selling objections, and closing techniques will provide the core of the material covered in this course.