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MUST 398 - Music Sales and Promotion: From Branding to Marketing

Unit(s): 3.0

Enrollment requires admission to the EDI Performance and Production baccalaureate degree program.
Advisory:MUST 105
Transfers to: CSU

This course teaches students the exhaustive process of do-it-yourself (D.I.Y.) music sales and promotion, from developing a brand and identifying a vision to promotions and publicity, while creating a customized, low-budget marketing plan that includes website design and social media. This hands-on class is designed to empower aspiring artists with the essential tools and techniques required to effectively promote themselves in the ever-evolving music industry.

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