MUST 398 - Mastering Music Sales and Promotion: from Branding to Marketing

This course teaches students the exhaustive process of do-it-yourself (D.I.Y.) music sales and promotion, from developing a brand and identifying a vision to promotions and publicity, while creating a customized, low-budget marketing plan that includes website design and social media. This hands-on class is designed to empower aspiring artists with the essential tools and techniques required to effectively promote themselves in the ever-evolving music industry.