Rio Hondo College Text
Access Rio LogoCanvas Icon Logo
Rio Hondo College logo
Associate of Science Degree
Business Marketing

The Associate of Science Degree in Business Marketing is designed to prepare students to be successful in the dynamic, creative, and fast-paced field of marketing.  Students have the flexibility of choosing elective classes that meet their personal goals in their marketing education.

The degree is a two-year program designed to prepare students to enter the workforce or explore additional education options.  This comprehensive program can prepare students to be effective in a variety of marketing careers including: sales and sales management, retail management, advertising, promotion, consumer behavior marketing research, customer service, and small business marketing.

Please contact the Student Success Team for this program if you have any questions.

Sample Education Plan

This sample education plan represents one possible pathway through the program. Be advised that each university (UC, CSU, private, and others) has their own transfer requirements. Please see a counselor to create an education plan that is customized to meet your needs. Map is for reference only for the 2020-2021 catalog year. Please refer to the College Catalog (in pdf or flipbook format) for additional course descriptions.
Select sample path/map:
CourseUnitsTypically Offered
1st Semester
MGMT 101 - Introduction to BusinessM3.0
MGMT 101 - Introduction to Business (3.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; MATH 050 or MATH 050D or MATH 053 or appropriate placement
Transfers to: UC, CSU

This course is designed for the student who has an interest in a career in business. Topics cover business operations, strategies for both, domestic and international markets, economic factor, legal regulations, management, leadership, marketing, financial operations, accounting controls, and e-commerce. This course will count toward a business certificate or degree in business and will transfer to a four-year school.

MGMT 150 - Principles of ManagementM3.0
MGMT 150 - Principles of Management (3.0 units)

Advisory: ENGL 030 or ENLA 034 or appropriate placement; READ 022 or appropriate placement; MGMT 101
Transfers to: CSU

This course is designed for the student who is seeking a career in management or for the student who needs to expand his/her knowledge of management techniques and organizational methods. In this course, students will learn the theory and application of managerial functions as it applies to planning, organizing, leading, and controlling organizations. Additional topics to be covered will include the history of management, and practical management techniques, practices, and problem solving methodologies. The topics of employee empowerment, characteristics and qualities of successful managers, and contemporary trends in management will also be explored in this course.

MRKT 170 - Principles of MarketingM3.0
MRKT 170 - Principles of Marketing (3.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; MGMT 101
Transfers to: CSU

This course is designed for the student who is interested in a career in marketing or gaining an entry-level marketing position with a retail, industrial, service, or consumer product company. Discussion of marketing concepts, strategies, and techniques will take place in an environment that reflects new technologies and international competitiveness. The topics in the course will include marketing concepts, functions, operations, and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing, marketing legislation and regulations and trends.

ENGL 101 - College Composition and ResearchGE3.5
ENGL 101 - College Composition and Research (3.5 units)

Prerequisite: ENGL 035 or ENLA 100 or appropriate placement
Transfers to: UC, CSU

This is a composition course that enables students to generate logical, coherent essays and reports necessary to academic and professional success. Students will become proficient in research techniques, learn critical reading and thinking skills through expository and persuasive reading selections, and apply these skills to creating original essays and a final research paper. The lab component of this course is designed to assist students in improving and refining their writing and language skills. Students will complete lab activities that enhance their ability to compose logical, well-supported arguments that exhibit grammatical fluency and correct documentation form. Students will meet with composition instructors through individual conferences that address students’ specific writing concerns. This course is designed for students who wish to fulfill the General Education requirement for Written Communication.

RHC GE 3 - Physical EducationGE1.0

Select one: KINA or DANC activity course.
Students who have completed a Fire, Police, Wildland Fire, or Corrections Academy from an accredited institution are automatically waived from this requirement, as are students with a DD214 on file. Exemption may be granted to those students physically unable to complete this requirement. Exemption forms are available in Student Health & Psychological Services.

Total Semester Units:13.5 
2nd Semester
BUSL 110 - Legal Environment of BusinessM3.0
BUSL 110 - Legal Environment of Business (3.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement
Transfers to: UC (*credit limit), CSU
(*Students will receive credit from UC for only one of the following courses: BUSL 110 or BUSL 220)

This course examines the legal regulatory, and international environment of business. Included are the topics of alternative dispute resolution, the forms of business organization, regulations affecting employment, and current environmental statutes. Case studies are used to discuss torts, crimes, contracts and sales, warranty and product liability, labor law, employment discrimination, and environmental law.

RHC GE 2 - Math CompetencyGE3.0†

† some classes may have higher units.
Select one:
Math 060 (F09), 062, 070 (F09), 070D, 072 (F10), 073, or 073B with a 'C' or better or higher level quantitative reasoning course or
Score of 3 or better on AP Calculus AB or BC or AP Statistics or RHC Proficiency Exam (Available in the MSCS-300) or
Score of 50 or higher on CLEP Calculus, College Algebra-Trig, or Trigonometry exam.

Note: Students intending to transfer should begin at transfer level math. Transfer math courses are numbered 100+. Please meet with a counselor to discuss course options.

RHC GE 4 - American InstitutionsGE3.0

Note: All honors courses have a prerequisite.

Select one:
POLS 110, 110H;
HIST 143, 143H, 144, 144H, 156, 157, 158, 159, 159H, 170

RHC GE 7b - HumanitiesGE3.0†

Notes:
All honors courses have a prerequisite.
† some classes may have higher units. 

Select one:
ASL 101, 124, 201, 202;
CHIN 101, 102;
CHST 146;
ENGL 126, 131;
FR 101, 102, 201, 202;
HIST 101, 102, 122, 131, 143, 143H, 144, 144H, 156, 157, 158, 159, 159H, 167, 170;
HUM 110, 111, 125, 125H, 130, 140;
JAPN 101, 102;
LATN 101, 102;
LIT 102, 102H, 112A, 112AH, 112B, 112BH, 114, 114H, 117, 117H, 130, 130H,140, 140H, 141, 142, 142H, 144A, 144B, 145, 145H, 146A, 146AH, 146B, 146BH, 147, 147H, 148, 149;
MSCM 128;
PHIL 101, 101H, 120, 124, 126, 128, 128H, 135, 140;
SPAN 101, 101S, 102, 102S, 201, 201H, 202;
SPCH 130, 132;
POLS 128, 128H

RHC GE 3 - Physical EducationGE1.0

Select one: KINA or DANC activity course.
Students who have completed a Fire, Police, Wildland Fire, or Corrections Academy from an accredited institution are automatically waived from this requirement, as are students with a DD214 on file. Exemption may be granted to those students physically unable to complete this requirement. Exemption forms are available in Student Health & Psychological Services.

Total Semester Units:13.0† 
Summer 1
RHC GE 8b - Communication/Analytical ThinkingGE3.0†

Notes:
All honors courses have a prerequisite.
† some classes may have higher units.

Select one:
CIT 101, 125, 135;
ENGL 125, 201, 201H;
FIN 101;
LIB 101;
MATH 130, 130H, 140, 150, 160, 170, 175, 180, 190, 190H, 191, 250, 260, 270;
PHIL 110, 110H, 112, 112H, 115;
PSY 190;
SPCH 100, 101, 101H, 140;
READ 101;
VOCB 101

Total Semester Units:3.0† 
3rd Semester
Select one: GIS 120 / LOG 101 / MGMT 141 / MRKT 171 / MRKT 172 / MRKT 173 / MRKT 174 / MRKT 175 M3.0†
Notes:
MRKT 171 & 173 Fall only classes

GIS 120 - Introduction to Geographic Information Systems and Spatial Analysis (4.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; CIT 101
Prerequisite:MATH 070 or MATH 070CD or appropriate placement
Transfers to: UC, CSU
(*Students will receive credit for only one of the following courses: GIS 120 or GIS 220)

This course introduces fundamental concepts of geographic information and spatial analysis. Using industry standard geospatial application tools including geographic information systems (GIS), global positioning systems (GPS), and small unmanned aerial vehicle (sUAVs), students perform spatial analysis in various disciplines including but not limited to business, public safety, health, politics, civil engineering, and environmental, social, biological and geological sciences. Students learn how to organize geospatial data; visualize spatial patterns by aggregating numbers by areas, analyzing ratios and proportions, generating scatterplots, qualifying volumes and areas, and performing map algebra; and interpret correlations or suitable locations based on provided or researched criteria.

LOG 101 - Supply Chain Management (3.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate assessment; READ 023 or appropriate assessment; MATH 050 or MATH 050D or MATH 053 or appropriate assessment; CIT 051
Transfers to: CSU

This course is intended for students seeking a career in logistics or supply chain management. The course presents the tools and techniques for the design and improvement of any supply chain, through the optimal use of information, materials, and technology to improve efficiency and reduce costs. The student will examine the processes for planning, sourcing, making, delivering, and returning products in order to integrate suppliers and customers into an organization's supply chain. The student will receive an overview of career opportunities within the logistics and supply chain management field.

MGMT 141 - International Marketing (3.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement
Transfers to: CSU

This course is designed to provide students with an in-depth study of international marketing. International market opportunities and the determination of marketing objectives will also be explored. The students will evaluate the marketing research data and analyze selected approaches that affect the marketing mix for specific markets to coordinate strategies in global world markets. This course is designed for the marketing-oriented students and those interested in furthering their knowledge and understanding of international business.

MRKT 171 - Consumer Behavior (3.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; MGMT 101
Transfers to: CSU

This class investigates and analyzes the reasons consumers select, purchase, use, and dispose of goods and services to satisfy their personal and household needs. Topics include consumer culture, group influence, consumption patterns, and consumer attitudes and lifestyles. This class is appropriate for marketing majors and anyone who wants to know why people buy.

MRKT 172 - Advertising and Promotion (3.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate placement; MGMT 101
Transfers to: CSU

This course introduces students to the creative and competitive field of advertising and promotion. Topics include understanding the target audience, developing marketing and advertising plans, engaging in the creative process through strategy and execution, and integrating marketing communications elements as they relate to personal selling, sales promotion, direct marketing, and electronic, digital, and print media. This course is appropriate for marketing majors or anyone interested in advertising and promotion.

MRKT 173 - Principles of Selling (3.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement
Transfers to: CSU

This course is designed for the student interested in a sales position or those currently in the sales field needing further training or hoping to transition to a management or marketing manager position. The course will focus on relationship selling and developing productive selling environments. In addition, prospecting techniques, approach strategies, presentation and demonstration skills, overcoming selling objections, and closing techniques will provide the core of the material covered in this course.

MRKT 174 - Small Business Marketing and Advertising (3.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; MGMT 101
Transfers to: CSU

This class provides useful and effective marketing and advertising tools and techniques to students who have or would like to own a small business. A special emphasis is placed on the fundamentals of marketing and guerilla marketing and advertising techniques. Topics will include marketing plan strategies, marketing research, marketing channel management, retail and pricing strategies, and cost-effective guerilla advertising techniques for small businesses.

MRKT 175 - Retail Management (3.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; MGMT 101
Transfers to: CSU

This course is designed for the student pursuing a career in retail management or desiring to own their own retail business. Class discussions will explore the topics of customer buying behavior, retail market strategy, retail site location, and human resources management. Case studies and experiential exercises will be used to help students understand additional topics including customer service, store management, retail pricing, supply chain management, and merchandise management.

Select one: GIS 120 / LOG 101 / MGMT 141 / MRKT 171 / MRKT 172 / MRKT 173 / MRKT 174 / MRKT 175 M3.0†
Notes:
MRKT 171 & 173 Fall only classes

GIS 120 - Introduction to Geographic Information Systems and Spatial Analysis (4.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; CIT 101
Prerequisite:MATH 070 or MATH 070CD or appropriate placement
Transfers to: UC, CSU
(*Students will receive credit for only one of the following courses: GIS 120 or GIS 220)

This course introduces fundamental concepts of geographic information and spatial analysis. Using industry standard geospatial application tools including geographic information systems (GIS), global positioning systems (GPS), and small unmanned aerial vehicle (sUAVs), students perform spatial analysis in various disciplines including but not limited to business, public safety, health, politics, civil engineering, and environmental, social, biological and geological sciences. Students learn how to organize geospatial data; visualize spatial patterns by aggregating numbers by areas, analyzing ratios and proportions, generating scatterplots, qualifying volumes and areas, and performing map algebra; and interpret correlations or suitable locations based on provided or researched criteria.

LOG 101 - Supply Chain Management (3.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate assessment; READ 023 or appropriate assessment; MATH 050 or MATH 050D or MATH 053 or appropriate assessment; CIT 051
Transfers to: CSU

This course is intended for students seeking a career in logistics or supply chain management. The course presents the tools and techniques for the design and improvement of any supply chain, through the optimal use of information, materials, and technology to improve efficiency and reduce costs. The student will examine the processes for planning, sourcing, making, delivering, and returning products in order to integrate suppliers and customers into an organization's supply chain. The student will receive an overview of career opportunities within the logistics and supply chain management field.

MGMT 141 - International Marketing (3.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement
Transfers to: CSU

This course is designed to provide students with an in-depth study of international marketing. International market opportunities and the determination of marketing objectives will also be explored. The students will evaluate the marketing research data and analyze selected approaches that affect the marketing mix for specific markets to coordinate strategies in global world markets. This course is designed for the marketing-oriented students and those interested in furthering their knowledge and understanding of international business.

MRKT 171 - Consumer Behavior (3.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; MGMT 101
Transfers to: CSU

This class investigates and analyzes the reasons consumers select, purchase, use, and dispose of goods and services to satisfy their personal and household needs. Topics include consumer culture, group influence, consumption patterns, and consumer attitudes and lifestyles. This class is appropriate for marketing majors and anyone who wants to know why people buy.

MRKT 172 - Advertising and Promotion (3.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate placement; MGMT 101
Transfers to: CSU

This course introduces students to the creative and competitive field of advertising and promotion. Topics include understanding the target audience, developing marketing and advertising plans, engaging in the creative process through strategy and execution, and integrating marketing communications elements as they relate to personal selling, sales promotion, direct marketing, and electronic, digital, and print media. This course is appropriate for marketing majors or anyone interested in advertising and promotion.

MRKT 173 - Principles of Selling (3.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement
Transfers to: CSU

This course is designed for the student interested in a sales position or those currently in the sales field needing further training or hoping to transition to a management or marketing manager position. The course will focus on relationship selling and developing productive selling environments. In addition, prospecting techniques, approach strategies, presentation and demonstration skills, overcoming selling objections, and closing techniques will provide the core of the material covered in this course.

MRKT 174 - Small Business Marketing and Advertising (3.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; MGMT 101
Transfers to: CSU

This class provides useful and effective marketing and advertising tools and techniques to students who have or would like to own a small business. A special emphasis is placed on the fundamentals of marketing and guerilla marketing and advertising techniques. Topics will include marketing plan strategies, marketing research, marketing channel management, retail and pricing strategies, and cost-effective guerilla advertising techniques for small businesses.

MRKT 175 - Retail Management (3.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; MGMT 101
Transfers to: CSU

This course is designed for the student pursuing a career in retail management or desiring to own their own retail business. Class discussions will explore the topics of customer buying behavior, retail market strategy, retail site location, and human resources management. Case studies and experiential exercises will be used to help students understand additional topics including customer service, store management, retail pricing, supply chain management, and merchandise management.

RHC GE 6 - Social and Behavioral ScienceGE3.0

Note: All honors courses have a prerequisite.

Select one:
AJ 101
ANTH 102, 102H, 103, 104, 110, 115, 125;
CD 106, 208;
CHST 101, 146, 148,150;
ECON 101, 101H, 102, 102H, 106, 135;
GEOG 102, 103;
HIST 101, 102, 122, 143, 143H, 144, 144H, 156, 157, 158, 159, 159H, 167, 170;
HUM 110, 111, 125, 125H, 130;
MSCM 128;
PHIL 128, 128H, 135;
POLS 110, 110H, 125, 128, 128H, 130, 135,140,150;
PSY 101, 101H, 112, 114;
SOC 101, 101H, 102, 105, 110, 114, 116, 120, 127, 130, 148;
SPCH 150

RHC GE 5 - Natural Science with LabGE4.0

Note: All honors courses have a prerequisite.

Select one Natural Science with Lab:
ANTH 101, 101H & 101L;
ASTR 110, 110H & 112;
BIOL 101, 105 & 105L, 111 & 111L, 112, 120 & 120L;
BIOT 100;
CHEM 110, 120, 130;
GEOG 101 & 101L;
GEOL 150 & 151;
PHY 120, 150, 160, 211, 212, 213

ElectiveEL3.0

Select any course that is numbered 40 or above. Please see a counselor to discuss course options.

Total Semester Units:16.0† 
4th Semester
Select one: GIS 120 / LOG 101 / MGMT 141 / MRKT 171 / MRKT 172 / MRKT 173 / MRKT 174 / MRKT 175 M3.0†
Notes:
MRKT 172 & 174 Spring only classes

GIS 120 - Introduction to Geographic Information Systems and Spatial Analysis (4.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; CIT 101
Prerequisite:MATH 070 or MATH 070CD or appropriate placement
Transfers to: UC, CSU
(*Students will receive credit for only one of the following courses: GIS 120 or GIS 220)

This course introduces fundamental concepts of geographic information and spatial analysis. Using industry standard geospatial application tools including geographic information systems (GIS), global positioning systems (GPS), and small unmanned aerial vehicle (sUAVs), students perform spatial analysis in various disciplines including but not limited to business, public safety, health, politics, civil engineering, and environmental, social, biological and geological sciences. Students learn how to organize geospatial data; visualize spatial patterns by aggregating numbers by areas, analyzing ratios and proportions, generating scatterplots, qualifying volumes and areas, and performing map algebra; and interpret correlations or suitable locations based on provided or researched criteria.

LOG 101 - Supply Chain Management (3.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate assessment; READ 023 or appropriate assessment; MATH 050 or MATH 050D or MATH 053 or appropriate assessment; CIT 051
Transfers to: CSU

This course is intended for students seeking a career in logistics or supply chain management. The course presents the tools and techniques for the design and improvement of any supply chain, through the optimal use of information, materials, and technology to improve efficiency and reduce costs. The student will examine the processes for planning, sourcing, making, delivering, and returning products in order to integrate suppliers and customers into an organization's supply chain. The student will receive an overview of career opportunities within the logistics and supply chain management field.

MGMT 141 - International Marketing (3.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement
Transfers to: CSU

This course is designed to provide students with an in-depth study of international marketing. International market opportunities and the determination of marketing objectives will also be explored. The students will evaluate the marketing research data and analyze selected approaches that affect the marketing mix for specific markets to coordinate strategies in global world markets. This course is designed for the marketing-oriented students and those interested in furthering their knowledge and understanding of international business.

MRKT 171 - Consumer Behavior (3.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; MGMT 101
Transfers to: CSU

This class investigates and analyzes the reasons consumers select, purchase, use, and dispose of goods and services to satisfy their personal and household needs. Topics include consumer culture, group influence, consumption patterns, and consumer attitudes and lifestyles. This class is appropriate for marketing majors and anyone who wants to know why people buy.

MRKT 172 - Advertising and Promotion (3.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate placement; MGMT 101
Transfers to: CSU

This course introduces students to the creative and competitive field of advertising and promotion. Topics include understanding the target audience, developing marketing and advertising plans, engaging in the creative process through strategy and execution, and integrating marketing communications elements as they relate to personal selling, sales promotion, direct marketing, and electronic, digital, and print media. This course is appropriate for marketing majors or anyone interested in advertising and promotion.

MRKT 173 - Principles of Selling (3.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement
Transfers to: CSU

This course is designed for the student interested in a sales position or those currently in the sales field needing further training or hoping to transition to a management or marketing manager position. The course will focus on relationship selling and developing productive selling environments. In addition, prospecting techniques, approach strategies, presentation and demonstration skills, overcoming selling objections, and closing techniques will provide the core of the material covered in this course.

MRKT 174 - Small Business Marketing and Advertising (3.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; MGMT 101
Transfers to: CSU

This class provides useful and effective marketing and advertising tools and techniques to students who have or would like to own a small business. A special emphasis is placed on the fundamentals of marketing and guerilla marketing and advertising techniques. Topics will include marketing plan strategies, marketing research, marketing channel management, retail and pricing strategies, and cost-effective guerilla advertising techniques for small businesses.

MRKT 175 - Retail Management (3.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; MGMT 101
Transfers to: CSU

This course is designed for the student pursuing a career in retail management or desiring to own their own retail business. Class discussions will explore the topics of customer buying behavior, retail market strategy, retail site location, and human resources management. Case studies and experiential exercises will be used to help students understand additional topics including customer service, store management, retail pricing, supply chain management, and merchandise management.

Select one: MGMT 108 / MGMT 208 M3.0
MGMT 108 - Business Writing (3.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate assessment; READ 043 or appropriate assessment
Transfers to: CSU

The course covers the principles of effective writing in business. Extensive experience is provided using the different forms of business writing-memorandums, letters, reports, and resumes. Cultural differences and their impact on communicating in business will be studied. This course is designed for students pursuing careers in business.

MGMT 208 - Business Communications (3.0 units)

Prerequisite: ENGL 101
Transfers to: CSU

This course covers the principles of effective writing in business. The course provides extensive experience using the different forms of business writing: memorandums, letters, reports, and resumes. Cultural differences and their impact on communicating in business are studied. This course satisfies the business communications component for the Associate in Science in Business Administration for Transfer degree.

Select one: GIS 120 / LOG 101 / MGMT 141 / MRKT 171 / MRKT 172 / MRKT 173 / MRKT 174 / MRKT 175 M3.0†
Notes:
MRKT 172 & 174 Spring only classes

GIS 120 - Introduction to Geographic Information Systems and Spatial Analysis (4.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; CIT 101
Prerequisite:MATH 070 or MATH 070CD or appropriate placement
Transfers to: UC, CSU
(*Students will receive credit for only one of the following courses: GIS 120 or GIS 220)

This course introduces fundamental concepts of geographic information and spatial analysis. Using industry standard geospatial application tools including geographic information systems (GIS), global positioning systems (GPS), and small unmanned aerial vehicle (sUAVs), students perform spatial analysis in various disciplines including but not limited to business, public safety, health, politics, civil engineering, and environmental, social, biological and geological sciences. Students learn how to organize geospatial data; visualize spatial patterns by aggregating numbers by areas, analyzing ratios and proportions, generating scatterplots, qualifying volumes and areas, and performing map algebra; and interpret correlations or suitable locations based on provided or researched criteria.

LOG 101 - Supply Chain Management (3.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate assessment; READ 023 or appropriate assessment; MATH 050 or MATH 050D or MATH 053 or appropriate assessment; CIT 051
Transfers to: CSU

This course is intended for students seeking a career in logistics or supply chain management. The course presents the tools and techniques for the design and improvement of any supply chain, through the optimal use of information, materials, and technology to improve efficiency and reduce costs. The student will examine the processes for planning, sourcing, making, delivering, and returning products in order to integrate suppliers and customers into an organization's supply chain. The student will receive an overview of career opportunities within the logistics and supply chain management field.

MGMT 141 - International Marketing (3.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement
Transfers to: CSU

This course is designed to provide students with an in-depth study of international marketing. International market opportunities and the determination of marketing objectives will also be explored. The students will evaluate the marketing research data and analyze selected approaches that affect the marketing mix for specific markets to coordinate strategies in global world markets. This course is designed for the marketing-oriented students and those interested in furthering their knowledge and understanding of international business.

MRKT 171 - Consumer Behavior (3.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; MGMT 101
Transfers to: CSU

This class investigates and analyzes the reasons consumers select, purchase, use, and dispose of goods and services to satisfy their personal and household needs. Topics include consumer culture, group influence, consumption patterns, and consumer attitudes and lifestyles. This class is appropriate for marketing majors and anyone who wants to know why people buy.

MRKT 172 - Advertising and Promotion (3.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate placement; MGMT 101
Transfers to: CSU

This course introduces students to the creative and competitive field of advertising and promotion. Topics include understanding the target audience, developing marketing and advertising plans, engaging in the creative process through strategy and execution, and integrating marketing communications elements as they relate to personal selling, sales promotion, direct marketing, and electronic, digital, and print media. This course is appropriate for marketing majors or anyone interested in advertising and promotion.

MRKT 173 - Principles of Selling (3.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement
Transfers to: CSU

This course is designed for the student interested in a sales position or those currently in the sales field needing further training or hoping to transition to a management or marketing manager position. The course will focus on relationship selling and developing productive selling environments. In addition, prospecting techniques, approach strategies, presentation and demonstration skills, overcoming selling objections, and closing techniques will provide the core of the material covered in this course.

MRKT 174 - Small Business Marketing and Advertising (3.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; MGMT 101
Transfers to: CSU

This class provides useful and effective marketing and advertising tools and techniques to students who have or would like to own a small business. A special emphasis is placed on the fundamentals of marketing and guerilla marketing and advertising techniques. Topics will include marketing plan strategies, marketing research, marketing channel management, retail and pricing strategies, and cost-effective guerilla advertising techniques for small businesses.

MRKT 175 - Retail Management (3.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; MGMT 101
Transfers to: CSU

This course is designed for the student pursuing a career in retail management or desiring to own their own retail business. Class discussions will explore the topics of customer buying behavior, retail market strategy, retail site location, and human resources management. Case studies and experiential exercises will be used to help students understand additional topics including customer service, store management, retail pricing, supply chain management, and merchandise management.

RHC GE 7a - Fine ArtsGE3.0

Note: All honors courses have a prerequisite.

Select one:
ART 101, 104, 105, 105H, 106, 106H, 107, 108, 109, 110, 112, 113, 115, 120, 130, 135, 140;
DANC 179, 179H, 199, 199H;
GDSN 110:
MUS 101, 129, 130, 131, 132, 133, 135, 136, 141;
MUST 151;
PHTO 130, 185;
THTR 101, 105, 105H, 110

ElectiveEL3.0

Select any course that is numbered 40 or above. Please see a counselor to discuss course options.

Total Semester Units:15.0† 
Total Units for Business Marketing AS program 60.5† 
Notes:
Some classes may have higher units
MMajor course; course may also meet a general education requirement
GEGeneral Education course
ELElective Course
† Some classes may have higher units.
** this course has prerequisite, please click on course name to view.
GE = General Education Course. Some of these courses also meet degree requirements. Please see a counselor to find out which ones meet both the general education and degree requirement
M = Major Course
EL = Elective Course
   

Program Learning Outcomes

1

Students will analyze a business situation by conducting a SWOT analysis (strengths, weaknesses, opportunities and threats) and utilize the outcomes to make business decisions.


2

Students will create a marketing plan that explains the marketing mix and defines the appropriate target market.


3

Given a business marketing situation, students will identify the most profitable segments of the market, define the logical target market, and describe how the business of product will be positioned.


Gainful Employment Disclosures

  • This program is designed to be completed in ______
  • This program will cost $______ if completed within normal time (including books, materials, and additional fees). There may be additional costs for living expenses. These costs were accurate at the time of posting, but are subject to change.
  • Of the students who completed this program within normal time, the typical graduate leaves with $0* of debt. *Fewer than 10 students completed this program within normal time. This number has been withheld to preserve the confidentiality of the students.
  • License Requirements. This program qualifies students to sit for licensure exam in California.

For more information about graduation rates, loan repayment rates, and post-enrollment earnings about this institution and other postsecondary institutions please click here: https://collegescorecard.ed.gov/

Labor Market Information in California

Salary

not avaiable
not available

Career Growth

not available
n/a
Career Growth

Annual Avg Openings

not available

n/a
Annual Avg Openings
Source: Employment Development Department (EDD), State of California.

About RHC

Rio Hondo College, serving the communities of El Monte, Pico Rivera, Santa Fe Springs, South El Monte, and Whittier for over 50 years.

Social Media

Access Rio LogoCanvas Icon Logo

Contact

Rio Hondo College
3600 Workman Mill Road
Whittier, CA 90601

Phone: (562) 692-0921
Comments? Questions?
Contact Us

searchclosechevron-upchevron-downbarsmap-o linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram