The Business Marketing Certificate of Achievement is designed to prepare students to be successful in the dynamic, creative, and fast-paced field of marketing. Students have the flexibility of choosing elective classes that meet their personal goals in their marketing education. This certificate of achievement can be used to upgrade marketing skills for professionals already working in marketing positions or to develop new skills for those students wanting to explore marketing careers. This comprehensive program can prepare students to be effective in a variety of marketing careers including: sales and sales management, retail management, advertising, promotion, consumer behavior marketing research, customer service, and small business marketing.
Please contact the Student Success Team for this program if you have any questions.Course | Units | Typically Offered |
1st Semester | ||
MGMT 101 - Introduction to BusinessM | 3.0 | |
MGMT 101 - Introduction to Business (3.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; MATH 050 or MATH 050D or MATH 053 or appropriate placement This course is designed for the student who has an interest in a career in business. Topics cover business operations, strategies for both, domestic and international markets, economic factor, legal regulations, management, leadership, marketing, financial operations, accounting controls, and e-commerce. This course will count toward a business certificate or degree in business and will transfer to a four-year school. | ||
MRKT 170 - Principles of MarketingM | 3.0 | |
MRKT 170 - Principles of Marketing (3.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; MGMT 101 This course is designed for the student who is interested in a career in marketing or gaining an entry-level marketing position with a retail, industrial, service, or consumer product company. Discussion of marketing concepts, strategies, and techniques will take place in an environment that reflects new technologies and international competitiveness. The topics in the course will include marketing concepts, functions, operations, and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing, marketing legislation and regulations and trends. | ||
Select one: GIS 120 / LOG 120 / LOG 101 / MGMT 141 / MRKT 171 / MRKT 172 / MRKT 173 / MRKT 174 / MRKT 175 M | 3.0† | |
GIS 120 - Introduction to Geographic Information Systems and Spatial Analysis (4.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; CIT 101 This course introduces fundamental concepts of geographic information and spatial analysis. Using industry standard geospatial application tools including geographic information systems (GIS), global positioning systems (GPS), and small unmanned aerial vehicle (sUAVs), students perform spatial analysis in various disciplines including but not limited to business, public safety, health, politics, civil engineering, and environmental, social, biological and geological sciences. Students learn how to organize geospatial data; visualize spatial patterns by aggregating numbers by areas, analyzing ratios and proportions, generating scatterplots, qualifying volumes and areas, and performing map algebra; and interpret correlations or suitable locations based on provided or researched criteria. LOG 120 - Transportation Management (3.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate assessment; READ 043 or appropriate assessment; MATH 050 or MATH 050D or MATH 053 or appropriate assessment; CIT 051; LOG 101 This course is intended for students seeking a career in logistics or supply chain management. The course provides a study of traffic management principles and techniques that facilitate distribution of the world's commerce. Topics covered in the course include analysis of the major forms of transportation, such as motor, rail, air, water, pipeline, inter-modal, and international; the integration of transportation forms into a distribution system; carrier management and selection, including rate structures, scheduling, outsourcing, private fleet operations, and transportation customers; government regulations on tariffs; and transportation of hazardous materials. LOG 101 - Supply Chain Management (3.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate assessment; READ 023 or appropriate assessment; MATH 050 or MATH 050D or MATH 053 or appropriate assessment; CIT 051 This course is intended for students seeking a career in logistics or supply chain management. The course presents the tools and techniques for the design and improvement of any supply chain, through the optimal use of information, materials, and technology to improve efficiency and reduce costs. The student will examine the processes for planning, sourcing, making, delivering, and returning products in order to integrate suppliers and customers into an organization's supply chain. The student will receive an overview of career opportunities within the logistics and supply chain management field. MGMT 141 - International Marketing (3.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement This course is designed to provide students with an in-depth study of international marketing. International market opportunities and the determination of marketing objectives will also be explored. The students will evaluate the marketing research data and analyze selected approaches that affect the marketing mix for specific markets to coordinate strategies in global world markets. This course is designed for the marketing-oriented students and those interested in furthering their knowledge and understanding of international business. MRKT 171 - Consumer Behavior (3.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; MGMT 101 This class investigates and analyzes the reasons consumers select, purchase, use, and dispose of goods and services to satisfy their personal and household needs. Topics include consumer culture, group influence, consumption patterns, and consumer attitudes and lifestyles. This class is appropriate for marketing majors and anyone who wants to know why people buy. MRKT 172 - Advertising and Promotion (3.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate placement; MGMT 101 This course introduces students to the creative and competitive field of advertising and promotion. Topics include understanding the target audience, developing marketing and advertising plans, engaging in the creative process through strategy and execution, and integrating marketing communications elements as they relate to personal selling, sales promotion, direct marketing, and electronic, digital, and print media. This course is appropriate for marketing majors or anyone interested in advertising and promotion. MRKT 173 - Principles of Selling (3.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement This course is designed for the student interested in a sales position or those currently in the sales field needing further training or hoping to transition to a management or marketing manager position. The course will focus on relationship selling and developing productive selling environments. In addition, prospecting techniques, approach strategies, presentation and demonstration skills, overcoming selling objections, and closing techniques will provide the core of the material covered in this course. MRKT 174 - Small Business Marketing and Advertising (3.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; MGMT 101 This class provides useful and effective marketing and advertising tools and techniques to students who have or would like to own a small business. A special emphasis is placed on the fundamentals of marketing and guerilla marketing and advertising techniques. Topics will include marketing plan strategies, marketing research, marketing channel management, retail and pricing strategies, and cost-effective guerilla advertising techniques for small businesses. MRKT 175 - Retail Management (3.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; MGMT 101 This course is designed for the student pursuing a career in retail management or desiring to own their own retail business. Class discussions will explore the topics of customer buying behavior, retail market strategy, retail site location, and human resources management. Case studies and experiential exercises will be used to help students understand additional topics including customer service, store management, retail pricing, supply chain management, and merchandise management. | ||
Select One: GIS 120 / LOG 120 / LOG 101 / MGMT 141 / MRKT 171 / MRKT 172 / MRKT 173 / MRKT 174 / MRKT 175 M | 3.0† | |
GIS 120 - Introduction to Geographic Information Systems and Spatial Analysis (4.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; CIT 101 This course introduces fundamental concepts of geographic information and spatial analysis. Using industry standard geospatial application tools including geographic information systems (GIS), global positioning systems (GPS), and small unmanned aerial vehicle (sUAVs), students perform spatial analysis in various disciplines including but not limited to business, public safety, health, politics, civil engineering, and environmental, social, biological and geological sciences. Students learn how to organize geospatial data; visualize spatial patterns by aggregating numbers by areas, analyzing ratios and proportions, generating scatterplots, qualifying volumes and areas, and performing map algebra; and interpret correlations or suitable locations based on provided or researched criteria. LOG 120 - Transportation Management (3.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate assessment; READ 043 or appropriate assessment; MATH 050 or MATH 050D or MATH 053 or appropriate assessment; CIT 051; LOG 101 This course is intended for students seeking a career in logistics or supply chain management. The course provides a study of traffic management principles and techniques that facilitate distribution of the world's commerce. Topics covered in the course include analysis of the major forms of transportation, such as motor, rail, air, water, pipeline, inter-modal, and international; the integration of transportation forms into a distribution system; carrier management and selection, including rate structures, scheduling, outsourcing, private fleet operations, and transportation customers; government regulations on tariffs; and transportation of hazardous materials. LOG 101 - Supply Chain Management (3.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate assessment; READ 023 or appropriate assessment; MATH 050 or MATH 050D or MATH 053 or appropriate assessment; CIT 051 This course is intended for students seeking a career in logistics or supply chain management. The course presents the tools and techniques for the design and improvement of any supply chain, through the optimal use of information, materials, and technology to improve efficiency and reduce costs. The student will examine the processes for planning, sourcing, making, delivering, and returning products in order to integrate suppliers and customers into an organization's supply chain. The student will receive an overview of career opportunities within the logistics and supply chain management field. MGMT 141 - International Marketing (3.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement This course is designed to provide students with an in-depth study of international marketing. International market opportunities and the determination of marketing objectives will also be explored. The students will evaluate the marketing research data and analyze selected approaches that affect the marketing mix for specific markets to coordinate strategies in global world markets. This course is designed for the marketing-oriented students and those interested in furthering their knowledge and understanding of international business. MRKT 171 - Consumer Behavior (3.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; MGMT 101 This class investigates and analyzes the reasons consumers select, purchase, use, and dispose of goods and services to satisfy their personal and household needs. Topics include consumer culture, group influence, consumption patterns, and consumer attitudes and lifestyles. This class is appropriate for marketing majors and anyone who wants to know why people buy. MRKT 172 - Advertising and Promotion (3.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate placement; MGMT 101 This course introduces students to the creative and competitive field of advertising and promotion. Topics include understanding the target audience, developing marketing and advertising plans, engaging in the creative process through strategy and execution, and integrating marketing communications elements as they relate to personal selling, sales promotion, direct marketing, and electronic, digital, and print media. This course is appropriate for marketing majors or anyone interested in advertising and promotion. MRKT 173 - Principles of Selling (3.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement This course is designed for the student interested in a sales position or those currently in the sales field needing further training or hoping to transition to a management or marketing manager position. The course will focus on relationship selling and developing productive selling environments. In addition, prospecting techniques, approach strategies, presentation and demonstration skills, overcoming selling objections, and closing techniques will provide the core of the material covered in this course. MRKT 174 - Small Business Marketing and Advertising (3.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; MGMT 101 This class provides useful and effective marketing and advertising tools and techniques to students who have or would like to own a small business. A special emphasis is placed on the fundamentals of marketing and guerilla marketing and advertising techniques. Topics will include marketing plan strategies, marketing research, marketing channel management, retail and pricing strategies, and cost-effective guerilla advertising techniques for small businesses. MRKT 175 - Retail Management (3.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; MGMT 101 This course is designed for the student pursuing a career in retail management or desiring to own their own retail business. Class discussions will explore the topics of customer buying behavior, retail market strategy, retail site location, and human resources management. Case studies and experiential exercises will be used to help students understand additional topics including customer service, store management, retail pricing, supply chain management, and merchandise management. | ||
Total Semester Units: | 12.0† | |
2nd Semester | ||
Select one: GIS 120 / LOG 120 / LOG 101 / MGMT 141 / MRKT 171 / MRKT 172 / MRKT 173 / MRKT 174 / MRKT 175 M | 3.0† | |
GIS 120 - Introduction to Geographic Information Systems and Spatial Analysis (4.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; CIT 101 This course introduces fundamental concepts of geographic information and spatial analysis. Using industry standard geospatial application tools including geographic information systems (GIS), global positioning systems (GPS), and small unmanned aerial vehicle (sUAVs), students perform spatial analysis in various disciplines including but not limited to business, public safety, health, politics, civil engineering, and environmental, social, biological and geological sciences. Students learn how to organize geospatial data; visualize spatial patterns by aggregating numbers by areas, analyzing ratios and proportions, generating scatterplots, qualifying volumes and areas, and performing map algebra; and interpret correlations or suitable locations based on provided or researched criteria. LOG 120 - Transportation Management (3.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate assessment; READ 043 or appropriate assessment; MATH 050 or MATH 050D or MATH 053 or appropriate assessment; CIT 051; LOG 101 This course is intended for students seeking a career in logistics or supply chain management. The course provides a study of traffic management principles and techniques that facilitate distribution of the world's commerce. Topics covered in the course include analysis of the major forms of transportation, such as motor, rail, air, water, pipeline, inter-modal, and international; the integration of transportation forms into a distribution system; carrier management and selection, including rate structures, scheduling, outsourcing, private fleet operations, and transportation customers; government regulations on tariffs; and transportation of hazardous materials. LOG 101 - Supply Chain Management (3.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate assessment; READ 023 or appropriate assessment; MATH 050 or MATH 050D or MATH 053 or appropriate assessment; CIT 051 This course is intended for students seeking a career in logistics or supply chain management. The course presents the tools and techniques for the design and improvement of any supply chain, through the optimal use of information, materials, and technology to improve efficiency and reduce costs. The student will examine the processes for planning, sourcing, making, delivering, and returning products in order to integrate suppliers and customers into an organization's supply chain. The student will receive an overview of career opportunities within the logistics and supply chain management field. MGMT 141 - International Marketing (3.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement This course is designed to provide students with an in-depth study of international marketing. International market opportunities and the determination of marketing objectives will also be explored. The students will evaluate the marketing research data and analyze selected approaches that affect the marketing mix for specific markets to coordinate strategies in global world markets. This course is designed for the marketing-oriented students and those interested in furthering their knowledge and understanding of international business. MRKT 171 - Consumer Behavior (3.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; MGMT 101 This class investigates and analyzes the reasons consumers select, purchase, use, and dispose of goods and services to satisfy their personal and household needs. Topics include consumer culture, group influence, consumption patterns, and consumer attitudes and lifestyles. This class is appropriate for marketing majors and anyone who wants to know why people buy. MRKT 172 - Advertising and Promotion (3.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate placement; MGMT 101 This course introduces students to the creative and competitive field of advertising and promotion. Topics include understanding the target audience, developing marketing and advertising plans, engaging in the creative process through strategy and execution, and integrating marketing communications elements as they relate to personal selling, sales promotion, direct marketing, and electronic, digital, and print media. This course is appropriate for marketing majors or anyone interested in advertising and promotion. MRKT 173 - Principles of Selling (3.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement This course is designed for the student interested in a sales position or those currently in the sales field needing further training or hoping to transition to a management or marketing manager position. The course will focus on relationship selling and developing productive selling environments. In addition, prospecting techniques, approach strategies, presentation and demonstration skills, overcoming selling objections, and closing techniques will provide the core of the material covered in this course. MRKT 174 - Small Business Marketing and Advertising (3.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; MGMT 101 This class provides useful and effective marketing and advertising tools and techniques to students who have or would like to own a small business. A special emphasis is placed on the fundamentals of marketing and guerilla marketing and advertising techniques. Topics will include marketing plan strategies, marketing research, marketing channel management, retail and pricing strategies, and cost-effective guerilla advertising techniques for small businesses. MRKT 175 - Retail Management (3.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; MGMT 101 This course is designed for the student pursuing a career in retail management or desiring to own their own retail business. Class discussions will explore the topics of customer buying behavior, retail market strategy, retail site location, and human resources management. Case studies and experiential exercises will be used to help students understand additional topics including customer service, store management, retail pricing, supply chain management, and merchandise management. | ||
Select one: GIS 120 / LOG 120 / LOG 101 / MGMT 141 / MRKT 171 / MRKT 172 / MRKT 173 / MRKT 174 / MRKT 175 M | 3.0† | |
GIS 120 - Introduction to Geographic Information Systems and Spatial Analysis (4.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; CIT 101 This course introduces fundamental concepts of geographic information and spatial analysis. Using industry standard geospatial application tools including geographic information systems (GIS), global positioning systems (GPS), and small unmanned aerial vehicle (sUAVs), students perform spatial analysis in various disciplines including but not limited to business, public safety, health, politics, civil engineering, and environmental, social, biological and geological sciences. Students learn how to organize geospatial data; visualize spatial patterns by aggregating numbers by areas, analyzing ratios and proportions, generating scatterplots, qualifying volumes and areas, and performing map algebra; and interpret correlations or suitable locations based on provided or researched criteria. LOG 120 - Transportation Management (3.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate assessment; READ 043 or appropriate assessment; MATH 050 or MATH 050D or MATH 053 or appropriate assessment; CIT 051; LOG 101 This course is intended for students seeking a career in logistics or supply chain management. The course provides a study of traffic management principles and techniques that facilitate distribution of the world's commerce. Topics covered in the course include analysis of the major forms of transportation, such as motor, rail, air, water, pipeline, inter-modal, and international; the integration of transportation forms into a distribution system; carrier management and selection, including rate structures, scheduling, outsourcing, private fleet operations, and transportation customers; government regulations on tariffs; and transportation of hazardous materials. LOG 101 - Supply Chain Management (3.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate assessment; READ 023 or appropriate assessment; MATH 050 or MATH 050D or MATH 053 or appropriate assessment; CIT 051 This course is intended for students seeking a career in logistics or supply chain management. The course presents the tools and techniques for the design and improvement of any supply chain, through the optimal use of information, materials, and technology to improve efficiency and reduce costs. The student will examine the processes for planning, sourcing, making, delivering, and returning products in order to integrate suppliers and customers into an organization's supply chain. The student will receive an overview of career opportunities within the logistics and supply chain management field. MGMT 141 - International Marketing (3.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement This course is designed to provide students with an in-depth study of international marketing. International market opportunities and the determination of marketing objectives will also be explored. The students will evaluate the marketing research data and analyze selected approaches that affect the marketing mix for specific markets to coordinate strategies in global world markets. This course is designed for the marketing-oriented students and those interested in furthering their knowledge and understanding of international business. MRKT 171 - Consumer Behavior (3.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; MGMT 101 This class investigates and analyzes the reasons consumers select, purchase, use, and dispose of goods and services to satisfy their personal and household needs. Topics include consumer culture, group influence, consumption patterns, and consumer attitudes and lifestyles. This class is appropriate for marketing majors and anyone who wants to know why people buy. MRKT 172 - Advertising and Promotion (3.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate placement; MGMT 101 This course introduces students to the creative and competitive field of advertising and promotion. Topics include understanding the target audience, developing marketing and advertising plans, engaging in the creative process through strategy and execution, and integrating marketing communications elements as they relate to personal selling, sales promotion, direct marketing, and electronic, digital, and print media. This course is appropriate for marketing majors or anyone interested in advertising and promotion. MRKT 173 - Principles of Selling (3.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement This course is designed for the student interested in a sales position or those currently in the sales field needing further training or hoping to transition to a management or marketing manager position. The course will focus on relationship selling and developing productive selling environments. In addition, prospecting techniques, approach strategies, presentation and demonstration skills, overcoming selling objections, and closing techniques will provide the core of the material covered in this course. MRKT 174 - Small Business Marketing and Advertising (3.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; MGMT 101 This class provides useful and effective marketing and advertising tools and techniques to students who have or would like to own a small business. A special emphasis is placed on the fundamentals of marketing and guerilla marketing and advertising techniques. Topics will include marketing plan strategies, marketing research, marketing channel management, retail and pricing strategies, and cost-effective guerilla advertising techniques for small businesses. MRKT 175 - Retail Management (3.0 units) Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; MGMT 101 This course is designed for the student pursuing a career in retail management or desiring to own their own retail business. Class discussions will explore the topics of customer buying behavior, retail market strategy, retail site location, and human resources management. Case studies and experiential exercises will be used to help students understand additional topics including customer service, store management, retail pricing, supply chain management, and merchandise management. | ||
Total Semester Units: | 6.0† | |
Total Units for Business Marketing COA program | 18.0† | |
† | Some classes may have higher units |
M | Major course; course may also meet a general education requirement |
For more information about graduation rates, loan repayment rates, and post-enrollment earnings about this institution and other postsecondary institutions please click here: https://collegescorecard.ed.gov/
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Rio Hondo College, serving the communities of El Monte, Pico Rivera, Santa Fe Springs, South El Monte, and Whittier for over 50 years.
Rio Hondo College
3600 Workman Mill Road
Whittier, CA 90601
Phone: (562) 692-0921
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