Students are taught the foundational skills needed to create effective Branding & Identity Design solutions. Print and digital Branding & Identity solutions require the designer to be versed in the manipulation of visual imagery, the use of typography, as well as the principles and elements of design. Research and development of both the client and audience are also essential components in creating effective Branding & Identity solution concepts.
Please contact the Student Success Team for this program if you have any questions.Course | Units | Typically Offered |
1st Semester | ||
GDSN 150 - TypographyM | 3.0 | |
GDSN 150 - Typography (3.0 units) Advisory:NART 285; It is advised that students be able to engage in written composition at a college level and read college-level texts. This course is intended for students interested in the history, theory and practice of typography as it applies to graphic design, advertising, and other areas of design and visual communication. Students learn and practice hand-rendered and mechanical aspects of typography, and how typography attracts, informs, educates, inspires, and creates retaining impressions—as well as how typography modifies human actions and behavior. Through discussions, exercises, and projects, students develop an understanding leading to clearer interpretations of typography and its role in human history, communication, design, and art. Activities include the history and principles of typography, letter structure, typeface selection, fundamentals of typesetting and introductory typographic layout. | ||
GDSN 164 - Digital Illustration DesignM | 3.0 | |
GDSN 164 - Digital Illustration Design (3.0 units) Advisory:NART 285; It is advised that students be able to engage in written composition at a college level and read college-level texts. This introductory course is an introduction to graphic design and uses vector software (like Adobe Illustrator) as the principal digital tool. Topics include the principles and elements of design, typography, color, shape stroke, illustration techniques, page layout design, as well as introductory critical concepts and professional practices employed by graphic designers. This course includes exercises, projects, and portfolio building with an emphasis on professional standards. This course is for students interested in a degree or certificate in graphic design as well as those interested in 2-dimensional (2D) design and layout applications employed as tools by graphic designers. | ||
Total Semester Units: | 6.0 | |
2nd Semester | ||
GDSN 162 - Introduction to Web Design: User Experience Design (UX)M | 3.0 | |
GDSN 162 - Introduction to Web Design: User Experience Design (UX) (3.0 units) Advisory:NART 285; It is advised that students be able to engage in written composition at a college level and read college-level texts. This introductory web design course is a practical introduction for students interested in user experience (UX) and visual interface design, and the challenges they pose for graphic designers. Using web design applications (like Adobe Dreamweaver and Photoshop), students are introduced to the steps involved in creating a basic, functional, and interactive website. Topics include aesthetic design considerations, front-end technology, interaction, UX, user interface (UI) and cascading style sheets (CSS) design, file optimization, and website principles and practices. This course is for students interested in a degree or certificate in graphic design and those interested in web design and interactive design. | ||
GDSN 165 - Branding and Identity DesignM | 3.0 | |
GDSN 165 - Branding and Identity Design (3.0 units) Prerequisite: GDSN 164 This course is an exploration of branding and identity design, a sub-discipline of graphic design. Topics include the research and development of trademarks and logos for clients, the principles and elements of design, typography, color, shape stroke, illustration techniques, and page layout design, as well as intermediate and advanced critical concepts and professional practices employed by graphic designers. This course includes portfolio building with an emphasis on professional standards. This course is for students interested in a degree or certificate in graphic design as well as those interested in 2-dimensional (2D) design and layout applications employed as tools by graphic designers. | ||
Total Semester Units: | 6.0 | |
Total Units for Graphic Design - Branding Identity & Design COA program | 12.0 | |
AP exams and courses taken outside of Rio Hondo College may fulfill general education and/or major requirements. Please check with a counselor. |
M | Major course; course may also meet a general education requirement |
Click or tap here to open the program's advising sheet. |
When developing a graphic design branding and identity project, students will be able to demonstrate a fundamental understanding of basic elements of typography (e.g., fonts, leading, kerning and tracking, etc.).
When assigned a graphic design branding and identity project, students will be able to research, conceptualize, render, and create a vector-based design solution.
When assigned a graphic design packaging project, students will be able to research, conceptualize, and render a branding and identity design solution for a client.
When evaluating graphic design branding and identity design, students will be able to demonstrate through critiques, discussions, and coursework the principles and elements of design.
When creating a portfolio of graphic design branding and identity work, students will apply professional awareness, and understand the physical preparation needed to enter the graphic design workspace.
Rio Hondo College, serving the communities of El Monte, Pico Rivera, Santa Fe Springs, South El Monte, and Whittier for over 50 years.
Rio Hondo College
3600 Workman Mill Road
Whittier, CA 90601
Phone: (562) 692-0921
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