The curriculum in this certificate provides foundational entrepreneurial preparation for students entering a freelance graphic design career and/or starting a small graphic design business. The certificate combines the entry-level small business management and marketing skills and intermediate/advanced graphic design skills needed to participate as an entrepreneur in the graphic design profession.
Please contact the Student Success Team for this program if you have any questions.Course | Units | Typically Offered |
1st Semester | ||
MGMT 130 - Small Business Management-EntrepreneurshipM | 3.0 | |
MGMT 130 - Small Business Management-Entrepreneurship (3.0 units) Advisory:MGMT 101 This course is designed for students interested in small business, either in a domestic or international market. Topics include start-up methods and techniques, management and operations, marketing, financing and cash management, location strategies, personnel practices, buying and selling strategies, and e-commerce. This course also provides students with an opportunity to develop a business plan as it pertains to their small business interests.
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Select one: GDSN 110 / GDSN 151 / GDSN 163 / GDSN 165 / GDSN 174 M | 3.0 | |
GDSN 110 - History of Graphic Design (3.0 units) Advisory:It is advised that students be able to engage in written composition at a college level and read college-level texts. This course is a survey of historical developments in graphic design from the Industrial Revolution to the Digital Age. Students will analyze the development of graphic design, its origins as a career [and] technical education (CTE) area, and the influences of the political, social, and economic climates of the different historical periods. The course provides a historical framework for analyses of current and future trends in graphic design, and explores various historical art and design movements in order to recognize and evaluate the contexts of fine art, design, and science. GDSN 151 - Typographic Design (3.0 units) Prerequisite: GDSN 150 Advisory:NART 285 This course is intended for students interested in the theory and practice of letterforms and typography as they apply to graphic design, advertising, and other areas of design and visual communication. Focus is placed on the compositional use of type as a principal design element and its relationship to issues of visual hierarchy, readability, and page structure. Students continue their exploration of typography as an expressive visual form through typographic design projects. GDSN 163 - Intermediate Web Design: Interactive Design (3.0 units) Prerequisite: GDSN 162 Focusing on usability, this intermediate class offers broader and more advanced instruction related to the "front-end" visual design and aesthetics of interactive media, as well as the technical and design requirements of designing a fully functional website. Using intermediate web design applications (like Adobe Dreamweaver), students are instructed in the techniques needed to maximize the quality of user experience (UX). Students continue to perfect the creation of a fully functional website using multifaceted applications. Topics include interactive design software, front-end aesthetics, technology, interaction, UX, user interface (UI) and cascading style sheets (CSS) design, the principles and elements of digital design and aesthetics, and interactive design business practices. This course is for students interested in a degree or certificate in graphic design and those interested in expanding their knowledge of web design and interactive design. GDSN 165 - Branding and Identity Design (3.0 units) Prerequisite: GDSN 164 This course is an exploration of branding and identity design, a sub-discipline of graphic design. Topics include the research and development of trademarks and logos for clients, the principles and elements of design, typography, color, shape stroke, illustration techniques, and page layout design, as well as intermediate and advanced critical concepts and professional practices employed by graphic designers. This course includes portfolio building with an emphasis on professional standards. This course is for students interested in a degree or certificate in graphic design as well as those interested in 2-dimensional (2D) design and layout applications employed as tools by graphic designers. GDSN 174 - Packaging Design (3.0 units) Prerequisite: GDSN 164 In this introductory course, students will use software applications employed as tools by graphic designers for 2-dimensional (2D) and 3-dimensional (3D) surfaces. The course is a project-driven exploration of packaging design, which is defined as stylized functional design for carrying, protecting, or presenting a product. Topics include the principles and elements of design, current technical and creative methods and styles employed by package designers, sustainability, advanced critical concepts, and professional practices. This course includes portfolio building, with an emphasis on professional standards. | ||
MRKT 174 - Small Business Marketing and AdvertisingM | 3.0 | |
MRKT 174 - Small Business Marketing and Advertising (3.0 units) Advisory:MGMT 101 This class provides useful and effective marketing and advertising tools and techniques to students who have or would like to own a small business. A special emphasis is placed on the fundamentals of marketing and guerilla marketing and advertising techniques. Topics will include marketing plan strategies, marketing research, marketing channel management, retail and pricing strategies, and cost-effective guerilla advertising techniques for small businesses. | ||
Total Semester Units: | 9.0 | |
2nd Semester | ||
GDSN 290 - Work Experience Education/Internship for Graphic Design-Related FieldsM | 3.0 | |
GDSN 290 - Work Experience Education/Internship for Graphic Design-Related Fields (3.0 units) Advisory: NART 285; It is advised that students be able to engage in written composition at a college level and read college-level texts. This course supports and reinforces on-the-job training in business and industrial establishments under the supervision of a college instructor. Training is informed by learning objectives. Students work in a skilled or professional-level assignment in their area of vocational interest, and meet performance objectives related to instruction that are above and beyond the conditions of regular employment. This course is intended for students whose job is related to the field of graphic design and have completed or enrolled in the appropriate coursework. The course may be taken once and repeated for a maximum of 16 units. Contact the Work Experience Education Office regarding re-enrollment procedures. | ||
GDSN 299 - Directed Study in Graphic DesignM | 3.0 | |
GDSN 299 - Directed Study in Graphic Design (3.0 units) Advisory:NART 285; It is advised that students be able to engage in written composition at a college level and read college-level texts. Independent Study/Directed Study is intended for students who have the ability to assume responsibility for independent work and to prepare written or oral reports and/or appropriate projects. To enroll in an Independent Study/Directed Study course, students must possess a 2.5 overall grade point average or a 3.0 grade point average in the discipline of study being requested, or receive an exception from the instructor. Independent Studies/Directed Studies may be developed from any topic arising from or related to a course of study that will result in developing depth and breadth in that subject area. Students are expected to meet on a regular basis with their faculty sponsor and submit a final report or project, and student progress is evaluated at regular intervals. Academic standards for Independent Studies/Directed Studies are the same as those for other courses. Units are awarded in accordance to Title 5 regulations, with one unit of credit awarded for 54 hours of Directed Studies, 6 hours of which must be with an instructor. The instructor is responsible for monitoring student progress throughout the semester. Students may take directed study courses for a maximum of 3 units within a discipline, and may not accumulate more than a total of 9 units college wide. | ||
Select one: GDSN 110 / GDSN 151 / GDSN 163 / GDSN 165 / GDSN 174 M | 3.0 | |
GDSN 110 - History of Graphic Design (3.0 units) Advisory:It is advised that students be able to engage in written composition at a college level and read college-level texts. This course is a survey of historical developments in graphic design from the Industrial Revolution to the Digital Age. Students will analyze the development of graphic design, its origins as a career [and] technical education (CTE) area, and the influences of the political, social, and economic climates of the different historical periods. The course provides a historical framework for analyses of current and future trends in graphic design, and explores various historical art and design movements in order to recognize and evaluate the contexts of fine art, design, and science. GDSN 151 - Typographic Design (3.0 units) Prerequisite: GDSN 150 Advisory:NART 285 This course is intended for students interested in the theory and practice of letterforms and typography as they apply to graphic design, advertising, and other areas of design and visual communication. Focus is placed on the compositional use of type as a principal design element and its relationship to issues of visual hierarchy, readability, and page structure. Students continue their exploration of typography as an expressive visual form through typographic design projects. GDSN 163 - Intermediate Web Design: Interactive Design (3.0 units) Prerequisite: GDSN 162 Focusing on usability, this intermediate class offers broader and more advanced instruction related to the "front-end" visual design and aesthetics of interactive media, as well as the technical and design requirements of designing a fully functional website. Using intermediate web design applications (like Adobe Dreamweaver), students are instructed in the techniques needed to maximize the quality of user experience (UX). Students continue to perfect the creation of a fully functional website using multifaceted applications. Topics include interactive design software, front-end aesthetics, technology, interaction, UX, user interface (UI) and cascading style sheets (CSS) design, the principles and elements of digital design and aesthetics, and interactive design business practices. This course is for students interested in a degree or certificate in graphic design and those interested in expanding their knowledge of web design and interactive design. GDSN 165 - Branding and Identity Design (3.0 units) Prerequisite: GDSN 164 This course is an exploration of branding and identity design, a sub-discipline of graphic design. Topics include the research and development of trademarks and logos for clients, the principles and elements of design, typography, color, shape stroke, illustration techniques, and page layout design, as well as intermediate and advanced critical concepts and professional practices employed by graphic designers. This course includes portfolio building with an emphasis on professional standards. This course is for students interested in a degree or certificate in graphic design as well as those interested in 2-dimensional (2D) design and layout applications employed as tools by graphic designers. GDSN 174 - Packaging Design (3.0 units) Prerequisite: GDSN 164 In this introductory course, students will use software applications employed as tools by graphic designers for 2-dimensional (2D) and 3-dimensional (3D) surfaces. The course is a project-driven exploration of packaging design, which is defined as stylized functional design for carrying, protecting, or presenting a product. Topics include the principles and elements of design, current technical and creative methods and styles employed by package designers, sustainability, advanced critical concepts, and professional practices. This course includes portfolio building, with an emphasis on professional standards. | ||
Select one: GDSN 110 / GDSN 151 / GDSN 163 / GDSN 165 / GDSN 174 M | 3.0 | |
GDSN 110 - History of Graphic Design (3.0 units) Advisory:It is advised that students be able to engage in written composition at a college level and read college-level texts. This course is a survey of historical developments in graphic design from the Industrial Revolution to the Digital Age. Students will analyze the development of graphic design, its origins as a career [and] technical education (CTE) area, and the influences of the political, social, and economic climates of the different historical periods. The course provides a historical framework for analyses of current and future trends in graphic design, and explores various historical art and design movements in order to recognize and evaluate the contexts of fine art, design, and science. GDSN 151 - Typographic Design (3.0 units) Prerequisite: GDSN 150 Advisory:NART 285 This course is intended for students interested in the theory and practice of letterforms and typography as they apply to graphic design, advertising, and other areas of design and visual communication. Focus is placed on the compositional use of type as a principal design element and its relationship to issues of visual hierarchy, readability, and page structure. Students continue their exploration of typography as an expressive visual form through typographic design projects. GDSN 163 - Intermediate Web Design: Interactive Design (3.0 units) Prerequisite: GDSN 162 Focusing on usability, this intermediate class offers broader and more advanced instruction related to the "front-end" visual design and aesthetics of interactive media, as well as the technical and design requirements of designing a fully functional website. Using intermediate web design applications (like Adobe Dreamweaver), students are instructed in the techniques needed to maximize the quality of user experience (UX). Students continue to perfect the creation of a fully functional website using multifaceted applications. Topics include interactive design software, front-end aesthetics, technology, interaction, UX, user interface (UI) and cascading style sheets (CSS) design, the principles and elements of digital design and aesthetics, and interactive design business practices. This course is for students interested in a degree or certificate in graphic design and those interested in expanding their knowledge of web design and interactive design. GDSN 165 - Branding and Identity Design (3.0 units) Prerequisite: GDSN 164 This course is an exploration of branding and identity design, a sub-discipline of graphic design. Topics include the research and development of trademarks and logos for clients, the principles and elements of design, typography, color, shape stroke, illustration techniques, and page layout design, as well as intermediate and advanced critical concepts and professional practices employed by graphic designers. This course includes portfolio building with an emphasis on professional standards. This course is for students interested in a degree or certificate in graphic design as well as those interested in 2-dimensional (2D) design and layout applications employed as tools by graphic designers. GDSN 174 - Packaging Design (3.0 units) Prerequisite: GDSN 164 In this introductory course, students will use software applications employed as tools by graphic designers for 2-dimensional (2D) and 3-dimensional (3D) surfaces. The course is a project-driven exploration of packaging design, which is defined as stylized functional design for carrying, protecting, or presenting a product. Topics include the principles and elements of design, current technical and creative methods and styles employed by package designers, sustainability, advanced critical concepts, and professional practices. This course includes portfolio building, with an emphasis on professional standards. | ||
Total Semester Units: | 12.0 | |
Total Units for Graphic Design - Entrepreneurial Graphic Design COA program | 21.0 | |
AP exams and courses taken outside of Rio Hondo College may fulfill general education and/or major requirements. Please check with a counselor. |
M | Major course; course may also meet a general education requirement |
Click or tap here to open the program's advising sheet. |
When completing a graphic design project, students will be able to demonstrate efficiency in the visual vocabulary and technical skills relevant to graphic design.
When assigned a graphic design project, students will demonstrate an understanding of the design process through research, ideation, development, and presentation of graphic design.
When considering the context of a graphic design solution, students will understand the cultural, social, and economic environment in which their ideas, products, and strategic solutions apply.
When evaluating graphic design, students will be able to demonstrate through critiques, discussions, and coursework the principles and elements of design.
When creating a portfolio of graphic design work, students will apply professional awareness, and understand the physical preparation needed to enter the graphic design workspace.
When creating a small graphic design business, students will apply professional awareness, and understand the physical preparation needed to enter the graphic design workspace.
When developing a small graphic design business, students will apply professional awareness, and demonstrate and apply marketing needed to enter the graphic design workspace.
When developing a small graphic design business, students will apply professional awareness, and create a basic business plan needed to enter the graphic design workspace.
Rio Hondo College, serving the communities of El Monte, Pico Rivera, Santa Fe Springs, South El Monte, and Whittier for over 50 years.
Rio Hondo College
3600 Workman Mill Road
Whittier, CA 90601
Phone: (562) 692-0921
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