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Certificate of Achievement
Graphic Design - Entrepreneurial Graphic Design

The curriculum in this certificate provides foundational entrepreneurial preparation for students entering a freelance graphic design career and/or starting a small graphic design business.  The certificate combines the entry-level small business management and marketing skills and intermediate/advanced graphic design skills needed to participate as an entrepreneur in the graphic design profession.

Please contact the Student Success Team for this program if you have any questions.

Sample Education Plan

This sample education plan represents one possible pathway through the program. Be advised that each university (UC, CSU, private, and others) has their own transfer requirements. Please see a counselor to create an education plan that is customized to meet your needs. Map is for reference only for the 2020-2021 catalog year. Please refer to the College Catalog (in pdf or flipbook format) for additional course descriptions.
CourseUnitsTypically Offered
1st Semester
MGMT 130 - Small Business Management-EntrepreneurshipM3.0
MGMT 130 - Small Business Management-Entrepreneurship (3.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; MGMT 101
Transfers to: CSU

This course is designed for those students interested in small business, either in a domestic or international market. Topics include start-up methods and techniques, management and operations, marketing, financing and cash management, location strategies, personnel practices, buying and selling strategies, and e-commerce. This course will also provide students with an opportunity to develop a business plan as it pertains to their small business interest.

GDSN 110 - History of Graphic DesignM3.0
GDSN 110 - History of Graphic Design (3.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement
Transfers to: UC, CSU

This course is a survey of historical developments in graphic design from the Industrial Revolution to the Digital Age. Students will analyze the development of graphic design, its origins as a CTE area and the influences of political, social and economic climates of the different historical periods. This course provides a historical framework for analysis of current and future trends in graphic design and explores various historical art and design movements in order to recognize and evaluate the contexts of fine art, design, and science.

Select one: GDSN 151 / GDSN 163 / GDSN 165 / GDSN 174 M3.0
GDSN 151 - Typographic Design (3.0 units)

Prerequisite: GDSN 150 Advisory:NVOC 285; READ 022 or appropriate placement; ENGL 030 or ENLA 034 or appropriate placement
Transfers to: UC, CSU

This course is for the student interested in the theory and practice of letterforms and typography as they apply to graphic design, advertising and other areas of design and visual communication. Focus is on the compositional use of type as a principle design element and its relationship to issues of visual hierarchy, readability and page structure. Students continue their exploration of typography as an expressive visual form through typographic design projects.

GDSN 163 - Intermediate Web Design: Interactive Design (3.0 units)

Prerequisite: GDSN 162
Advisory:NVOC 285; READ 022 or appropriate placement; ENGL 030 or ENLA 034 or appropriate placement
Transfers to: CSU

Focusing on usability, this intermediate class offers broader and more advanced instruction into the ‘front-end’ visual design and aesthetics of interactive media as well as the technical and design requirements of designing a fully functional website. Using intermediate web design applications like Adobe Dreamweaver, students are instructed in the techniques needed in increasing the quality of user experience (UX). Students continue to perfect the creation of a fully functional website using multifaceted applications. Topics include interactive design software, front-end aesthetics, technology, interaction, UX, UI and CSS design, the principles and elements of digital design and aesthetics, and interactive design business practices. This course is for the student interested in a degree or certificate in Graphic Design or those interested in expanding their knowledge of web design and interactive design.

GDSN 165 - Branding and Identity Design (3.0 units)

Prerequisite: GDSN 164
Advisory:NVOC 285; READ 022 or appropriate placement; ENGL 030 or ENLA 034 or appropriate placement
Transfers to: CSU

This course is an exploration of Branding and Identity Design, a sub-discipline of Graphic Design. Topics include the research and development of Trademarks and Logos for clients, the Principles and Elements of Design, typography, color, shape stroke, illustration techniques, page layout design, as well as intermediate and advanced critical concepts and professional practices employed by Graphic Designers. This course includes portfolio building with an emphasis on professional standards. This course is for the student interested in a degree or certificate in Graphic Design and those interested in 2-dimensional design and layout applications employed as tools by Graphic Designers.

GDSN 174 - Packaging Design (3.0 units)

Prerequisite: GDSN 164
Advisory: NVOC 285; READ 022 or appropriate placement; ENGL 030 or ENLA 034 or appropriate placement
Transfers to:UC, CSU

This introductory course is for any student interested in Packaging Design. Students will use software applications employed as tools by Graphic Designers for two-dimensional and three-dimensional surfaces. This course is a project-driven exploration of Packaging Design which is defined as stylized functional design for carrying, protecting, or presenting a product. Topics include: the Principles and Elements of Design, current technical and creative methods and styles employed by Package Designers as well as well as sustainability, advanced critical concepts and professional practices. This course includes portfolio building with an emphasis on professional standards.

MRKT 174 - Small Business Marketing and AdvertisingM3.0
MRKT 174 - Small Business Marketing and Advertising (3.0 units)

Advisory: ENGL 035 or ENLA 100 or appropriate placement; READ 043 or appropriate placement; MGMT 101
Transfers to: CSU

This class provides useful and effective marketing and advertising tools and techniques to students who have or would like to own a small business. A special emphasis is placed on the fundamentals of marketing and guerilla marketing and advertising techniques. Topics will include marketing plan strategies, marketing research, marketing channel management, retail and pricing strategies, and cost-effective guerilla advertising techniques for small businesses.

Total Semester Units:12.0 
2nd Semester
GDSN 290 - Cooperative Work Experience/Internship for Graphic Design Related FieldsM3.0
GDSN 290 - Cooperative Work Experience/Internship for Graphic Design Related Fields (3.0 units)

Advisory: ENGL 030 or ENLA 034 or appropriate placement; READ 022 or appropriate placement
Transfers to: CSU

This course supports and reinforces on-the-job training in business and industrial establishments under supervision of a college instructor and is facilitated by the use of learning objectives. The student will be working in a skilled or professional level assignment in their area of vocational interest and will meet performance objectives related to instruction that are above and beyond the conditions of regular employment. This course is intended for students whose job is related to the field of graphic design and have completed or enrolled in the appropriate coursework. This course may be taken once and repeated for a maximum of 16 units. Contact the CWE office regarding re-enrollment procedures.

Student Unpaid Internship:
1 Unit/60 hours; 2 Units/120 hours;
3 Units/180 hours; 4 Units/240 hours
Student Paid Internship:
1 Unit/75 hours; 2 Units/150 hours;
3 Units/225 hours; 4 Units/300 hours.

GDSN 299 - Directed Study in Graphic DesignM3.0
GDSN 299 - Directed Study in Graphic Design (3.0 units)

Advisory:READ 043 or appropriate placement; ENGL 035 or ENLA 100 or appropriate placement
Transfers to: CSU

The course provides an opportunity for the student to expand their studies in Graphic Design beyond the classroom by completing a project or an assignment arranged by agreement between the student and instructor. The student is required to contract with the instructor to determine the scope of the assignment and the unit value assigned for successful completion. Students must possess a 2.5 overall GPA, a 3.0 GPA in the discipline of study being requested, or receive an exception from the instructor. Students may take a maximum of 3 units of Directed Study within a discipline and 9 units college-wide.

Select one: GDSN 151 / GDSN 163 / GDSN 165 / GDSN 174 M3.0
GDSN 151 - Typographic Design (3.0 units)

Prerequisite: GDSN 150 Advisory:NVOC 285; READ 022 or appropriate placement; ENGL 030 or ENLA 034 or appropriate placement
Transfers to: UC, CSU

This course is for the student interested in the theory and practice of letterforms and typography as they apply to graphic design, advertising and other areas of design and visual communication. Focus is on the compositional use of type as a principle design element and its relationship to issues of visual hierarchy, readability and page structure. Students continue their exploration of typography as an expressive visual form through typographic design projects.

GDSN 163 - Intermediate Web Design: Interactive Design (3.0 units)

Prerequisite: GDSN 162
Advisory:NVOC 285; READ 022 or appropriate placement; ENGL 030 or ENLA 034 or appropriate placement
Transfers to: CSU

Focusing on usability, this intermediate class offers broader and more advanced instruction into the ‘front-end’ visual design and aesthetics of interactive media as well as the technical and design requirements of designing a fully functional website. Using intermediate web design applications like Adobe Dreamweaver, students are instructed in the techniques needed in increasing the quality of user experience (UX). Students continue to perfect the creation of a fully functional website using multifaceted applications. Topics include interactive design software, front-end aesthetics, technology, interaction, UX, UI and CSS design, the principles and elements of digital design and aesthetics, and interactive design business practices. This course is for the student interested in a degree or certificate in Graphic Design or those interested in expanding their knowledge of web design and interactive design.

GDSN 165 - Branding and Identity Design (3.0 units)

Prerequisite: GDSN 164
Advisory:NVOC 285; READ 022 or appropriate placement; ENGL 030 or ENLA 034 or appropriate placement
Transfers to: CSU

This course is an exploration of Branding and Identity Design, a sub-discipline of Graphic Design. Topics include the research and development of Trademarks and Logos for clients, the Principles and Elements of Design, typography, color, shape stroke, illustration techniques, page layout design, as well as intermediate and advanced critical concepts and professional practices employed by Graphic Designers. This course includes portfolio building with an emphasis on professional standards. This course is for the student interested in a degree or certificate in Graphic Design and those interested in 2-dimensional design and layout applications employed as tools by Graphic Designers.

GDSN 174 - Packaging Design (3.0 units)

Prerequisite: GDSN 164
Advisory: NVOC 285; READ 022 or appropriate placement; ENGL 030 or ENLA 034 or appropriate placement
Transfers to:UC, CSU

This introductory course is for any student interested in Packaging Design. Students will use software applications employed as tools by Graphic Designers for two-dimensional and three-dimensional surfaces. This course is a project-driven exploration of Packaging Design which is defined as stylized functional design for carrying, protecting, or presenting a product. Topics include: the Principles and Elements of Design, current technical and creative methods and styles employed by Package Designers as well as well as sustainability, advanced critical concepts and professional practices. This course includes portfolio building with an emphasis on professional standards.

Total Semester Units:9.0 
Total Units for Graphic Design - Entrepreneurial Graphic Design COA program 21.0 
Notes:
MMajor course; course may also meet a general education requirement
† Some classes may have higher units.
** this course has prerequisite, please click on course name to view.
GE = General Education Course. Some of these courses also meet degree requirements. Please see a counselor to find out which ones meet both the general education and degree requirement
M = Major Course
EL = Elective Course
   

Program Learning Outcomes

1

When completing a graphic design project, students will be able to demonstrate efficiency in the visual vocabulary and technical skills relevant to graphic design.


2

When assigned a graphic design project, students will demonstrate an understanding of the design process through research, ideation, development, and presentation of graphic design.


3

When considering the context of a graphic design solution, students will understand the cultural, social, and economic environment in which their ideas, products, and strategic solutions apply.


4

When evaluating graphic design, students will be able to demonstrate through critiques, discussions, and coursework the principles and elements of design.


5

When creating a portfolio of graphic design work, students will apply professional awareness, and understand the physical preparation needed to enter the graphic design workspace.


6

When creating a small graphic design business, students will apply professional awareness, and understand the physical preparation needed to enter the graphic design workspace.


7

When developing a small graphic design business, students will apply professional awareness, and demonstrate and apply marketing needed to enter the graphic design workspace.


8

When developing a small graphic design business, students will apply professional awareness, and create a basic business plan needed to enter the graphic design workspace.


Gainful Employment Disclosures

  • This program is designed to be completed in ______
  • This program will cost $______ if completed within normal time (including books, materials, and additional fees). There may be additional costs for living expenses. These costs were accurate at the time of posting, but are subject to change.
  • Of the students who completed this program within normal time, the typical graduate leaves with $0* of debt. *Fewer than 10 students completed this program within normal time. This number has been withheld to preserve the confidentiality of the students.
  • License Requirements. This program qualifies students to sit for licensure exam in California.

For more information about graduation rates, loan repayment rates, and post-enrollment earnings about this institution and other postsecondary institutions please click here: https://collegescorecard.ed.gov/

Labor Market Information in California

Salary

not avaiable
not available

Career Growth

not available
n/a
Career Growth

Annual Avg Openings

not available

n/a
Annual Avg Openings
Source: Employment Development Department (EDD), State of California.

About RHC

Rio Hondo College, serving the communities of El Monte, Pico Rivera, Santa Fe Springs, South El Monte, and Whittier for over 50 years.

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Rio Hondo College
3600 Workman Mill Road
Whittier, CA 90601

Phone: (562) 692-0921
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